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O-Way is an organic brand from Italy which was founded in 1948.  

They use only the best ethically sourced and biodynamically grown ingredients and produced using 100% green energy.

Products are natural and  give the best professional salon results, without causing harm to the environment.    Sustainability is at the forefront of everything that O-way does, from the growing of the ingredients to when the products hit the salon floor.    All products are 100% recyclable and cruelty free. 

At Love and Dye we only want the best and most natural products for our clients and look after this beautiful globe we live on. 

The perfect salon experience with an eco- friendly attitude.



O-way use glass and aluminium materials in their packaging, making them 100% recyclable.

Eco-sustainable labels are also used that will not compromise the 

ability to recycle.

Tree-free paper is also used as well as natural materials such as


and cotton.

Biodynamic agriculture

Ingredients are grown free from pesticides, herbicides, insecticides, and synthetic fertilisers.

By cultivating the earth in the purest and most ecological way, O-way produce the natural and balanced organic products.

Through biodynamic agriculture and a circular system, O-way does the most to protect biodiversity and climate change.

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